You are here: Home » PTI Stories » National » News
Business Standard

Berlinale 2020: Indian delegation discusses collaboration with European Film Market

Entertainment Culture

Press Trust of India  |  Berlin 

The Indian delegation held talks with the representatives from the European Film Market and discussed their future collaborations at the ongoing Berlin International Film Festival (BIFF) here.

The European Film Market (EFM) is an annual film trade fair that is held on the sidelines of the Berlinale. It is a major industry meeting place for the distributors, film buyers, producers, financiers and co-production agents.

During the meeting with their EFM counterparts, the delegation discussed the European body's participation in the 51st edition of International Film Festival of India (IFFI).

The delegation met EFM director Matthijis Wouter Knol, who said the organisation will actively consider taking part in the IFFI.

He further said the participation would pave a way forward for a more proactive interaction between the Indian stakeholders and the industry with the organisers of Berlinale in future.

Knol said he hopes that the Indian government and industry members will actively participate in the future editions of Berlinale.

The delegation also met representatives of major film festivals and film commissions as well as renowned international producers.

They also held deliberations on the co-production between India and Germany, focusing on the partnership between Sunil Doshi's Alliance Media and Pluto Films for distribution and production of Veit Helmer's 2018 movie "The Bra".

"We are very excited to have found an exciting partner in Alliance Media led by Sunil Doshi, to distribute and adapt our acclaimed film 'The Bra'. We are looking forward to its adaptations, keeping in mind the socio-cultural fabric of India," said Pluto Films, Germany.

The Indian Pavilion at Berlinale has been organised by the Ministry of Information & Broadcasting in association with Confederation of Indian Industry (CII). Over 40 Indian film companies are participating at Berlinale 2020.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, February 24 2020. 11:36 IST