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Bonn rolls out bread, bakery with no added preservatives

Press Trust of India  |  Chandigarh 

based today launched bread and items with no added preservatives and positioned them as

has unveiled a new product line 'La Americana Gourmet', comprising range of breads, biscuits and cakes.

"In these products, there are no added preservatives and despite that we are maintaining the same shelf life. We are using natural ingredients in these products. We are taking care of health, taste and wellness," said.

These products are in premium category, he added.

"This range is a combination of taste and healthy experience. Today's consumer is more exposed to healthy imperatives than their predecessors and, hence, there is greater consciousness for health and wellbeing," said Amrinder Singh, Director, Bonn Group.

The company has also planned to expand its footprint in southern region by setting up a plant there as it seeks to clock turnover of Rs 1,500 crore in next five years.

Last fiscal, the company clocked sales of Rs 600 crore, the said.

The company will soon have presence in southern market with a new plant coming up in Mysore, Aggarwal said.

"It will cater to four states-Karnataka, Kerala, and Telangana," he added.

Another plant will also come up at Sonipat in in next two months which will primarily cater to and adjoining markets, said Amrinder.

Bonn group has installed capacity of 11 lakh loaves per day with 11 units in and

In addition to it, Aggarwal said "We are looking at setting up plant in all metros".

"We are growing between 30 to 40 per cent per annum as against the 10 to 15 per cent industry growth of bread and biscuits," said Aggarwal.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, May 16 2018. 19:05 IST