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Bruce Willis' advertisement banned in UK

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Press Trust of India Los Angeles
Hollywood action star Bruce Willis' television commercial promoting a broadband service has been banned in UK.

The BSkyB's broadband service advert reportedly includes pricing details in small print that takes aim at rival company, telecom giant BT, reported Ace Showbiz.

In the advertisement the 58-year-old 'Die Hard' star is seen complaining about his slow broadband service before when someone responds, "You could try Sky Broadband. It's totally unlimited. Sky Broadband Unlimited is USD 11.60 a month, which is less than half BT's standard price."

Advertising Standards Authority in the country said that the company should have used a voice over instead of printing the price in text.
 

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First Published: Aug 16 2013 | 7:21 AM IST

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