Executors for Elvis Presley's estate have launched legal action against Beretta firearms manufacturers over the unauthorised use of his image.
The King of Rock and Roll was well-known for his love of guns, and bosses at Beretta appear to be using that knowledge to advertise their brand of weapons with the depiction of Presley in commercials for their new model 692 shotgun, reported TMZ online.
Elvis Presley Enterprises executives also claim company chiefs hired lookalikes to push the brand at an exhibition show in Las Vegas last year.
They are demanding Beretta stop using the King's likeness and are suing for damages.
