Departing from earlier precedents of formally announcing the launch of 'Bharat Nirman' multimedia campaign, the Information and Broadcasting Ministry has quietly began the last round of the publicity drive.
The latest phase of the campaign is important, as it would be the last time that government would comprehensively highlight its work, policies and programmes to the people ahead of the 2014 General elections.
Three different audio visual creative have been prepared for this round of the campaign, sources told PTI.
While one of the audio visuals attempts to highlight the progress achieved during the 10 years of the UPA regime, the second audio visual focuses on rural India.
A third audio visual works on the theme of collective participation between the government and the people.
Apart from these, the campaign involves print advertisements in major papers both national and regional.
Officials said that the campaign is likely to go on till February end.
