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Italian brand Depot aims expansion to 120 salons by March

Depot at present has presence in cities like Delhi, Pune, Mumbai, Bengaluru, Ludhiana and Hyderabad

Press Trust of India  |  New Delhi 

Italian male grooming personal care brand 'Depot - The Male Tools and Co' has plans to strengthen its presence in by taking distribution reach to 120 salons from the current 40 by the end of this fiscal.

The Italian brand had made its foray into in September last year through an exclusive distribution tie-up with Mumbai-based SSIZ International, which sells its products through premium salons in select cities of the country.

"We are looking at expanding our distribution reach to 120 salons by the end of this financial year. We are also looking at selling our products through premium boutique stores, gyms and stores going forward," Rayed Merchant, Director, SSIZ International, said.

Merchant said male grooming is a niche segment in at present and set to grow at a faster pace in future.

Depot at present sells its products in five categories, including shampoo, conditioners, shaving and styling products, and is also planning to launch fragrances and by early next fiscal, Merchant said.

Depot products are priced in the range of Rs 600-3,250 in India.

Depot at present has presence in cities like Delhi, Pune, Mumbai, Bengaluru, and

The brand will also soon enter Kolkata and Chennai.

According to an report, the male grooming industry is expected to touch Rs 35,000 crore in the next three years from current Rs 16,800 crore, helped by rising aspiration among men to look better and rapid urbanisation.

Interestingly, men in the group of 25-45 outpace women in spending money on grooming and personal care products, the report noted.

Last month, homegrown FMCG announced it is acquiring 30 per cent stake in Helios that owns male grooming brand 'The Man Company'.

The Man Company offers premium men's grooming products in bath and body, beard management, shaving and perfumes category and are sold online majorly through the company's own website

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Sun, January 28 2018. 14:00 IST