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Kerala tourism bags PATA awards for innovative ad campaign

Press Trust of India  |  Thiruvananthapuram 

Tourism's efforts to get back on track after the recent devastating floods got a shot in the arm as it won two prestigious awards for its innovative marketing campaigns.

The gold awards of the Travel Association (PATA) were presented at a function in Malaysia Friday.

Assistant Director of Tourism, Singapore, Sudeshna Ramkumar received the award on behalf of Tourism department.

Tourism bagged the first gold for its 'Yalla Kerala' in the Gulf countries, a release said here Sunday.

It showcased the state's greenery and backwaters, a different world from the Gulf, just four hours away by air.

With the punch line, 'Yalla Kerala,' the campaign generated a lot of interest about 'God's Own Country' as a tourism destination in the Gulf.

The second gold award came for an innovative poster the had developed for the third edition of the Kochi-Muziris Biennale (KMB), the biggest contemporary art show in

The poster featured a colourful boat and fishermen, and could be put up straight as well as upside down.

"This is a huge honour for Winning two sought after gold medals of PATA will give a fillip to our ongoing efforts for a robust rejuvenation of tourism in the state," said

"Our efforts have started paying off. Most of our tourist destinations are ready to welcome the visitors from and abroad.

In fact, the first chartered flight of tourists from in this season arrived in Kochi on September 15," he said.

"The has accorded top priority to restoring roads leading to tourist places," he said.

Kerala Tourism said the prestigious gold awards were a testament to the undiminished charm of tourist destinations in the state, which attract visitors in droves.

"Our tourism campaigns are specimens of creative brilliance and have always evoked international attention and admiration.

The latest awards will once again turn the spotlight on the state's destinations," she added.

Kerala Tourism said the award-winning marketing campaigns showcase Kerala as a destination for families to relax, rejuvenate and reconnect.

"The awards show that our strategies have struck a right cord with the target audiences," he noted.

The Campaign and Posters were developed and designed by Stark Communications, the Advertising Agency of Kerala Tourism.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, September 16 2018. 17:50 IST