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Kerala Tourism Bags PATA Gold Awards 2017

Press Trust of India  |  Thiruvanathapuram 

Tourism Department has won 'The Pacific TravelAssociation GrandandGold Award2017' for itsFilmTourismBrochure in the Marketing Media-Consumer Travel Brochure category.

P Bala Kiran, IAS, Director, Department of Tourism, of received the award at the 32nd edition of the PATA Awards, held at Macao, in recognition of its trend-setting marketing initiatives, which have boosted the state's profile as a must-visit destination, a press release said here today.

Filmtourismisagrowingphenomenon worldwide, fuelled by boththe growthofthe entertainment industry and the increase in international travel, the release said.

BalaKiran said: "The award has given us the opportunity to showcase the picturesque locations to a global audience that has to offer. Picturesque backwaters, pristine beaches, dreamy hill stations and exotic wildlife are the key attractions to shoot any form of media.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, September 15 2017. 19:57 IST