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Kundan Gold Refinery forays into jewellery segment; invests Rs 60 cr

Press Trust of India  |  New Delhi 

Gold Refinery Tuesday announced its foray into segment with an investment Rs 60 crore and launch of a new brand.

The company launched its new brand 'Zeya by Kundan' in collaboration with and the collection is priced from Rs 2,000 onwards.

"The company has invested a sum of Rs 60 crore in its current expansion and plans to invest more in the same," Gold Refinery said in a statement.

The new brand will be first of its kind hand-crafted gold adorned with cubic Zirconia from

"We are glad to progress towards this major expansion in our business. This is a major milestone for us. ...With the launch of Zeya, we are aiming a newer segment of audience which is young and versatile," Group Director said.

He said the company will also launch a new refinery near with the latest The refinery will be in operation by the end of the year.

is one of the largest private gold refineries in the country. It is also a major importer of gold and silver.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, March 05 2019. 17:40 IST