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Mobiistar eyeing to be among top 5 smartphone players in affordable segment; enters Punjab

Press Trust of India  |  Chandigarh 

Vietnamese handset company Mobiistar today announced its entry into Punjab, and said it will aim to be among top five players in the affordable segment.

It has started selling its devices through brick-and-mortar stores in from this month.

Mobiistar also launched a range of 5 selfie centric in the state.

Before foraying into Punjab, the company has recently entered into Pune, Hyderabad, and

The company's new range includes - C1 Lite, C1, C2, E1 Selfie and the X1 Dual.

To bolster its operation in Punjab, Mobiistar is going to with 45 distributors and 5,000 retailers for its seamless entry to the market, the company officials said at a conference here.

"Chandigarh is among the first few cities in where Mobiistar will build its stronghold before venturing further. penetration is extremely high in Northern and it is the biggest contributor to the market in India," said.

The company has partnered with in India to assemble its handsets for the Indian market.

Mobiistar started selling its devices through brick-and-mortar stores in India as part of the efforts to ramp up business in the country, he said.

The company had forayed into the Indian market in May this year through

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, August 23 2018. 19:15 IST