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Tambo aims to sell 12 mn handsets, garner Rs 1,500 cr revenue this yr

Press Trust of India  |  New Delhi 

Tambo, the latest entrant in the competitive Indian handset market, has launched a line of and feature phones and aims to clock a revenue of Rs 1,500 crore this year.

The company has launched six feature and three (priced between Rs 600-7,000) and aims to sell 12 million units this year.

"If you look at the category in the sub-Rs 7,000 range, it forms a big chunk of the market. However, there are not many brands present in this segment and that is a space that we want to fill," told

He added that this year, the company is targeting sales of 12 million units with feature phones accounting for 80 per cent share.

"In our maiden year, we are aiming for revenue of Rs 1,500 crore... As the year progresses, we will launch five more and a couple of feature phones as well," he said.

Kumar said the company would bring in features like face unlock and fingerprint sensor -- currently available with mid-priced phones by competitors -- on its range of entry-level

"We want to offer customers the best features at affordable prices," he added.

Besides, the company is looking at devices that can "fill the space between feature and entry-level smartphones (Rs 2,000-3,500)".

The company's handsets are being manufactured through V-Sun at the latter's facility in Noida.

is looking at setting up its own assembly unit in Greater Noida in the coming months, Kumar said.

India, which is witnessing fierce competition among players, is also one of the fastest growing mobile phone markets globally. According to research firm IDC, about 288 million were shipped in in 2017, which translates into an annual growth of close to 16 per cent. shipment stood at 164 million units.

In the October-December 2017 quarter, JioPhone led the quarter with 24.1 per cent market share, followed by (14.5 per cent share), Transsion (9.7 per cent), Micromax (8.7 per cent) and Lava (6.5 per cent share).

For smartphones category, occupied the top spot followed by Xiaomi, Vivo, and Oppo.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, April 20 2018. 13:30 IST