Advertising agency Mullen Lintas has bagged the creative mandate for all the brands of consumer goods company Bajaj Corp.
The agency will be handling the creative duties of Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil and other upcoming brands, it said in a statement.
Bajaj Corp also markets oral care products under the brandname Bajaj Red and Kala Dant Manjan.
"As Bajaj Corp embarks on its journey to revitalise some of its legacy brands like Almond Drops and build some newly acquired brands like No Marks, we are looking to develop impactful content which can communicate the brand proposition very clearly in an integrated manner," Bajaj Corp President Sales and Marketing, Sandeep Verma said.
Bajaj Corp is the second largest company in the Shishir Bajaj Group of companies.
It is the second largest player in the overall hair oils segment with its flagship brand Bajaj Almond Drops Hair Oil having over 60 per cent market share in light hair oil category.
Mullen Lintas Chief Executive Officer Virat Tandon said, "It's great to be associated with a legacy company like Bajaj Corp who have created some large brands over the past eight decades. All of their brands are built on meaningful propositions and offer great value to the consumer. Our task is to provide these brands with the fuel for greater success and launch new ones.
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