You are here: Home » PTI Stories » National » News
Business Standard

Music streaming 3rd most-used service on Internet: Study

Press Trust of India  |  New Delhi 

Listening music online is the third most preferred activity of urban Internet users in the country, followed by e-mails and social media, says a study conducted by market research firm JuxtSmartMandate.

As many as 97.4 million people in urban India listen to music online which is close to 63 per cent of the 168 million total urban Internet users in the country and around 75 per cent of this traffic comes from mobile phones, it said.

"The fast proliferation of smartphones and falling data rates have definitely contributed to the growing demand for music streaming on mobile, but what has really catalyzed its quick uptake is the way some of the music app providers have positioned and sold the services," JuxtSmartMandate co-founder Mrutyunjay Mishra told PTI.

The online survey conducted in June 2015 across 496 top towns in the country estimates that 73.8 million urban Internet users in India stream music on their mobile phones using data connection.

"The mobile streaming users use either an app or a mobile site, through browser, to stream music on their phone. The study found that just about 36 million use an app to stream music on their mobile though they have been catalyst to the growth," Mishra said.

With a total app download of 28 million and 25.6 million, respectively, Gaana and Saavn lead this segment, the study said.

They are followed by Shazam, with a base of 12 million total downloads, and Hungama, with a total of 10.9 million downloads, respectively.

However, in terms of active user base, the study found that Gaana, with a user base of 15.2 million and Saavn, with a base of 14.1 million users, are market leaders while Apple iTunes, with 4 million users, is at the third spot in India.

Bollywood remains the top genre, followed by ghazals and other soft romantic music while devotional songs are the third top favorite, it added.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sun, August 16 2015. 12:42 IST
RECOMMENDED FOR YOU