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Ranveer Singh, Vivo India end partnership

Press Trust of India  |  New Delhi 

Chinese today said it has ended its brand endorsement partnership with

"and have had an exciting and productive association for the past two thankful to Ranveer for being an invaluable and integral part of the Vivo India journey so far," Vivo India said in a statement.

The statement added that the relationship aided Vivo India in generating mass brand awareness.

"The brand has evolved significantly since its launch in India and has aggressive consolidation plans that will boost future growth," it said.

While Vivo India did not disclose the reason for discontinuing the partnership, reports suggest that the company may rope in as its new brand

According to research firm IDC, Vivo ranked third in terms of shipment in the fourth quarter of 2017 with 6.5 per cent share in India, behind (26.8 per cent) and (24.2 per cent).

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, February 15 2018. 23:10 IST