Chinese handset maker Vivo India today said it has ended its brand endorsement partnership with Bollywood actor Ranveer Singh.
"Ranveer Singh and Vivo India have had an exciting and productive association for the past two years...Vivo India is thankful to Ranveer for being an invaluable and integral part of the Vivo India journey so far," Vivo India said in a statement.
The statement added that the relationship aided Vivo India in generating mass brand awareness.
"The brand has evolved significantly since its launch in India and has aggressive consolidation plans that will boost future growth," it said.
While Vivo India did not disclose the reason for discontinuing the partnership, reports suggest that the company may rope in actor Aamir Khan as its new brand ambassador.
According to research firm IDC, Vivo ranked third in terms of smartphone shipment in the fourth quarter of 2017 with 6.5 per cent share in India, behind Xiaomi (26.8 per cent) and Samsung (24.2 per cent).
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