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40% of Indians prefer video ads on mobile phones: Report

Press Trust of India  |  New Delhi 

Cheap data in the country has increased preference for video content for mobile users and 40 per cent of them prefer to watch video advertisements over image and text, as per a survey by

"A significant 40 per cent of the 35,000 people surveyed said that they prefer to watch videos as form of advertisement on over other mediums as falling data prices are pushing Indians to consume more video content. Some people in the survey were found to be consuming 2GB data everyday," and told reporters today.

As per the survey, 24 per cent people prefer advertisements in image format, and 11 per cent in small text message form.

Most of the mobile advertisement were viewed by people while playing mobile games and watching videos on like

Out of total, 28.7 per cent watched mobile ads for winning credits in games, 25.5 per cent while shopping online and 23.6 per cent for product related information.

"Consumers have displayed increased interest in content rich storytelling rather than abrupt banner ads. This trend creates deep lasting impact (i.e., a purchase) and is set to continue through 2018-2019," Gupta said.

Around 34 per cent of the people in the survey said mobile ads are important for them.

The and funded firm found that 37 per cent of the people, ranging from teenagers to those above 70 years, view their over six times in an hour due to high level of addiction fuelled by internet related activities such as and

"This has led to rapid consumption of mobile ads as 56 per cent of the respondents see these ads at least 2-3 times in a day," Gupta said.

The survey, conducted between October-December 2017, found that 60 per cent of the respondents owned more than one mobile phone, suggesting different phones for home and office use.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, February 15 2018. 23:10 IST