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Tata Motors to launch premium hatchback Altroz in mid-2019

The model will compete with the likes of Maruti Suzuki India's Baleno, Hyundai i20 and Honda Jazz among others which are priced between Rs 5.45 lakh and Rs 9.34 lakh(ex-showroom Delhi)

Press Trust of India  |  New Delhi 

Brokerages slashed price targets on Tata Motors after the company reported biggest loss in India's corporate history. The consensus 12-month price target for the stock is down to Rs 215 from Rs 252 earlier this month. Some brokerages have cut the tar

Monday said it plans to launch a premium model named in the middle of 2019.

The production version of the Altroz, which was showcased as the 45X Concept at the Auto Expo 2018, will be unveiled at the upcoming Geneva Motors Show 2019, said in a statement.

The model will compete with the likes of India's Baleno, Hyundai i20 and Honda Jazz among others which are priced between Rs 5.45 lakh and Rs 9.34 lakh(ex-showroom Delhi).

The upcoming model will redefine the premium segment for the industry, President, Passenger Vehicle Business said.

"We are excited to introduce this product to our customers and are gearing up for its commercial launch in mid-2019," he added.

The will be an amalgamation of futuristic design, advanced technology, class-leading connectivity, thrilling performance and smart packaging, Pareek claimed.

Inspired by the magnificent bird 'Albatross', the will be the first product to be engineered on its new ALFA (Agile Light Flexible Advanced) architecture, Tata Motors said.

"With lightweight, modular and flexible characteristics, the ALFA architecture has the ability to evolve into a range of modern and youthful vehicles within a short development cycle," the company said.

First Published: Mon, February 25 2019. 15:55 IST
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