Kitchen appliances firm TTK Prestige has roped in Bollywood actor Vidya Balan as brand ambassador for its flagship brand 'Prestige'.
The company said the association of the brand with actor will commence with a campaign that will run at the end of April in all media platforms including TV, news print and digital platform.
"Prestige's core philosophy of innovation and leadership resonates with Vidya Balan, who is a thought leader and ground-breaker in her field," the company said in a statement.
"With her ability to make 'bold and meaningful' choices, Balan represents the new progressive voice of today's modern Indian woman," it added.
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