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TTK Prestige ropes in Vidya Balan as brand ambassador for flagship brand

Press Trust of India  |  New Delhi 

firm has roped in as brand

The company said the association of the brand with will commence with a campaign that will run at the end of April in all including TV, print and digital platform.

"Prestige's core philosophy of innovation and leadership resonates with Vidya Balan, who is a and ground-breaker in her field," the company said in a statement.

"With her ability to make 'bold and meaningful' choices, represents the new progressive voice of today's modern Indian woman," it added.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, April 23 2018. 13:15 IST