UPL, Amira Nature Foods to build rice value chain

Crop protection and seed company UPL and global provider of branded speciality rice Amira Nature Foods have entered into a strategic alliance to build a productive rice value chain in India and globally.

"Both UPL and Amira have made an important strategic alliance to build a productive rice value chain in India and other parts of the world," UPL Chief Executive Officer Jai Shroff said in a release issued here.

UPL produces, among others, rice seeds in India and is engaged in developing and marketing innovative rice crop solutions in India and other parts of the world.

The company is represented by its flagship company, RiceCo which develops rice technologies for farmers in the US, South America, Asia and Africa.
 

Advanta Seeds, a division of UPL, is engaged in production and marketing of hybrid rice seeds in India for more than 10 years.

"Amira Nature Foods is an important off-taker of rice from the farmers with capabilities of quality milling and marketing of its rice brands and we look forward to enhancing our product traceability down to the farm level enhancing value across the supply chain," company Chairman Karan A Chanana said.