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Vietnam's Mobiistar to foray into India

Press Trust of India  |  New Delhi 

Vietnamese handset company Mobiistar is set to foray into the Indian market later this month with its range of and will compete against giants like and

"We have studied the Indian market and seen that the Rs 6,000-10,000 (segment) is growing at a strong pace and we want to bring in our products that are packed with features and are value for money," told

He added that the company will bring in about 5-6 devices in the next few months in the Indian market. It will begin with and then expand to offline retail as well.

Ngo said the company has partnered with in to assemble its handsets for the Indian market.

"As we scale up, we will look at how we can set up our own here," he added.

Mobiistar also plans to have up to 850 service outlets from the day one of launch, which it will increase to 1,000 centres after three months.

Ngo said Mobiistar is among top five handset vendors in and has expanded to with countries like He added that Mobiistar will soon enter the (GCC) region as well.

The company currently has a team of about 40 people in and intends to increase it to 200 people in the next few months.

Ngo said the company is hiring people across various roles like sales and marketing, and product development.

is one of the world's largest markets and growing steadily. In the last few quarters, a number of new players like and have entered the Indian market to cash in on the opportunity.

As per research firm IDC, the Indian market witnessed 14 per cent annual growth with a total shipment of 124 million units in 2017, making it the fastest growing region amongst the top 20 smartphone markets globally.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, May 03 2018. 20:40 IST
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