WINIT launches route optimisation soln for FMCG, retail firms

IT start-up firm WINIT, which deals in mobile sales automation, today said it has launched an app - route optimisation solution- for FMCG and retail distribution companies.

The solution would help companies improve sales through better time management by providing shorter transport routes and reduce travel time of delivery team.

"We have developed this solution keeping business efficiency and cost saving in mind. Traditionally, route optimisation solutions have been designed to save time and distance travelled," WINIT CEO Prakash Sreewastav said in a statement.