Yuvraj Singh-funded YouWeCan Ventures has made an undisclosed investment in JetSetGo, a marketplace for private jets and helicopters.
Co-founded by Kanika Tekriwal and Sudheer Perla in 2014, this is the first round of funding that the company has raised.
JetSetGo provides charter customers choice, transparency and flexibility to book a private jet online.
Private aviation comprises less than 15 per cent of air traffic in Indian skies.
In a country with over 200 functional airstrips and less than 40 per cent of this connected by commercial airlines, the scope for growth in private aviation for Tier II and III city connectivity is tremendous, the company said.
"Our clientele not only comprise corporate houses, sports personalities, celebrities or HNIs but also those who see value in quick and easy connectivity to locations still not served by commercial airlines," Perla said.
The investment shows the value JetSetGo is adding, as only a customer can understand the bottlenecks the company is removing and the market it is opening up, he added.
