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Netflix says it won't make its content available on Apple TV service

Apple is expected to unveil a television and video service at an event on March 25

Reuters  |  Los Angeles 

Netfilx has lured scores of defectors by offering big increases in compensation. Recruits are securing as much as double their pay, including stock and other benefits. Photo: Reuters

Inc, the world's dominant streaming service, will not make its TV shows and movies available through Apple Inc's upcoming video offering, Chief Executive said on Monday.

"We prefer to let our customers watch our content on our service," Hastings told reporters at the company's offices in Hollywood. "We have chosen not to integrate with their service."

Apple is expected to unveil a television and video service at an event on March 25, a move that will amp up competition for and others that deliver

Sources familiar with the matter have told that the service may resell subscriptions from CBS Corp, Viacom Inc and Lions Gate Entertainment Corp's among others, as well as Apple's own original content.

and AT&T Inc's WarnerMedia also plan to offer

Asked about the looming competition, Hastings said the biggest challenge for Netflix is to "not get too distracted" by rivals but still "learn lessons" from them.

"These are amazing, large, well-funded with very significant efforts," Hastings said. "They are going to do some great shows. I'm going to be envious. They're going to come up with some great ideas. We're going to want to borrow those."

But, he added, "we will make this a better industry if we have great competitors."

Hastings also said he expected Netflix, like other U.S. companies, to be blocked in "for a long time."

First Published: Tue, March 19 2019. 10:49 IST