Basu Firm, Sandesh In Alliance

The Rathikant Basu-promoted BroadcastWorldwide and Ahmedabad-based Sandesh have announced a strategic alliance for content on the Gujarati channel to be launched in June 2000. The areas of co-operation include programme supply, support sales and marketing. Broadcast Worldwide will launch four regional language television channels in Bengali, Marathi, Gujarati and Punjabi, a company release said.