Consumer-In-Sight(S)

To rise above the clutter, CRM advocates getting to the customer through the clutter

You saunter into a swish cellular phone dealership in Connaught Place. You pick up a SIM card. You know that this service provider is customer-relationship management (CRM)-enabled. Heartened, you instruct the dealer to ensure that the bills should be paid from your credit card; in fact, you