Consumers bless those businesses that understand them, says report

It is natural for a huge market as India, comprising 1.2 billion people to be diverse in its preferences and choices. As the name suggests, Deloitte India's Unravelling the Indian Consumer report tries to understand the preferences and demands of this market.
 
The report finds that the consumers will only bless those businesses with their time and money that understand them and provide them with experiences they seek. It captures interesting trends on how the millennial is the key focus of the market today and how more segments are looking at an organised play in the coming years.
 
E-commerce, led by technological change, will play a crucial part.