Indus League Clothing Sees Rs 100-Crore Turnover

Indus League Clothing Ltd, the Bangalore-based new generation lifestyle brand marketing company, is expecting to post a turnover of Rs 100 crore in the current financial year.

Sriram Srinivasan, managing director, Indus League said the company has plans to introduce women's western wear as well. "The range is slated for launch later this year," he added.

Indus League hopes to beat competition by virtue of its aggressive marketing strategy. "Our advertising budget for the year is around Rs 18 crore," he said. At present, the Indus League ads are handled by Rediffusion DY & R and Saatchi & Saatchi.

Draper International, a San Francisco-based venture capital fund, and Dalmia Cements were the first two companies to invest in the Indus League. ICICI Venture too has picked up a significant stake in the company. However, Srinivasan refused to divulge the stakeholding pattern.

 

Indus League has brands like Indigo Nation, Scullers and Iron Wood, and apart from India, these are sold in seven Gulf countries and Sri Lanka.

"Our brands already have a place of pride in national chain stores like Shopper's Stop, Pantaloons and Lifestyle among others," added Srinivasan.

The Indigo Nation range is classified into four sub-brands with each catering to various needs of the consumers _ Classic, Khakis, Blues and the Great Outdoors.

The Indigo nation campaign is currently being aired on at least six TV channels.

Indus League is optimistic of the success of its brands. "We are not deterred by other well known brands as the people in our team are the ones who built these," explained Srinivasan.

The company has also plans to enter the children's' wear segment. "There is tremendous potential, but we are not tapping it this year" said Srinivasan.

Indus-League was launched in 1996 by Sriram Srinivasan and seven other professionals from the garment industry.