You are here: Home » Sports » IPL 2022 » News
Business Standard

Ather Energy to be 'principal partner' of IPL franchise Gujarat Titans

The partnership starting from this season of 2022 will see the Ather Energy brand on the front of the Gujarat Titans' official team jerseys

Topics
Indian Premier League | Ather Energy | Cricket

Press Trust of India  |  New Delhi 

Hero invests Rs 420 cr in Ather Energy, to unveil its first EV in March

Electric two-wheeler maker on Tuesday said it has signed a multi-year deal with the newly formed IPL franchise Gujarat Titans to be its principal partner.

The partnership starting from this season of 2022 will see the brand on the front of the Gujarat Titans' official team jerseys, the company said in a statement without disclosing the tenure of the deal.

Commenting on the partnership, Chief Business Officer Ravneet Singh Phokela said, "Being relative newcomers in our respective fields, what binds us are shared values of fearlessness and positivity, and a hunger to make a difference in our highly competitive environments."

He further said, "The scale and reach of IPL provides a great platform for us to rapidly drive awareness and familiarity for the brand across the country, as we expand our geographic footprint."

Beyond just reach numbers, the IPL has the unique advantage of being a sporting event whose appeal cuts across age and gender boundaries, engaging the entire household.

"This gives us the opportunity to introduce our scooters to a larger audience and accelerate the adoption of EVs across the country," he added.

Gujarat Titans Chief Operating Officer Colonel Arvinder Singh said, "The blend of youthfulness and strategic thinking that Ather Energy projects resonates with us as a team as we embark on a journey with youthful spirit and determination in mind to make our mark in the league."

Ather Energy said the partnership will now allow it to tell the story of its "breakthrough product with a breakthrough team and will help enhance awareness, build credibility, and trust".

The Hero MotoCorp-backed electric startup two-wheeler maker plans to increase its annual production capacity to 10 lakh scooters from four lakhs by the end of 2022 and install 5,000 fast chargers across India, develop new products and increase its network to 600 stores over the next three years.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Tue, February 15 2022. 12:53 IST