Amazon, Disney, and now Google also interested in IPL broadcast rights

Google's interest in the global media rights of India's top cricket league intensifies the fight for a sports event that has emerged as the world's third-largest

Alphabet Inc., owner of the ubiquitous search engine Google, has flagged an interest in bidding for the broadcast rights of the Indian Premier League, or IPL, joining the ranks of half a dozen media giants vying for the coveted asset in cricket-crazy India. 

The American tech company, which also has the video-streaming website YouTube, purchased the bid-related documents from the Board of Control for Cricket in India, or BCCI, according to people familiar with the matter, who asked not to be named as the information isn’t public. SuperSport, a South Africa-based group of television channels, bought the documents too, according