Ad rates jump 15-20% for India-Pakistan T20 World Cup match on Sunday

Timing of encounter, Diwali season, and arch rivalry boost last-minute advertiser interest, say experts

The recent spat between the cricket boards of India and Pakistan, the Diwali festival season, and the convenient timing of the encounter between the South Asian nations on Sunday afternoon have pushed up advertising rates for the Men’s T20 World Cup match in Melbourne, Australia.

Officials of the Board of Control for Cricket in India and the Pakistan Cricket Board recently sparred over a neutral venue for the 2023 Asia Cup, with Pakistan threatening to boycott matches against India. This has added to the interest in Sunday’s match.

Ad rates for the match have increased at least 15-20 per cent compared with