IPL brand value fell 8.7% in 2020 amid Covid-19 pandemic: Report

Hit by pandemic, brand valuation slipped for first time since 2014: Duff & Phelps

For the first time in seven years, the brand value of the Indian Premier League (IPL) in dollar terms fell 8.7 per cent in 2020, according to a Duff & Phelps report released on Wednesday, as Covid-19 challenges hit franchisee revenues, gate receipts, and food and beverage sales. 

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In rupee terms, the drop is 3.6 per cent, the report said. 

The T20 tournament was played for a TV and digital audience only last year and shifted to the United Arab Emirates in view of rising Covid-19 infections in India.