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Google follows Microsoft, decides not to offer face recognition tech

Earlier this month, Microsoft President Brad Smith said that given the potential for abuse of the fast advancing facial recognition technology

IANS  |  San Francisco 

Google

At a time when pressure is mounting on tech companies to utilise technology with care to avoid its misuse, has said it will not offer the controversial technology for now.

Toeing Microsoft's line which has asked governments across the world to regulate this technology, said merits careful consideration.

"Like many technologies with multiple uses, merits careful consideration to ensure its use is aligned with our principles and values, and avoids abuse and harmful outcomes," Kent Walker, Senior Vice President of Global Affairs at Google, said in a blog post on Friday.

"We continue to work with many organisations to identify and address these challenges, and unlike some other companies, Cloud has chosen not to offer general-purpose facial recognition APIs before working through important technology and policy questions," informed Walker.

Earlier this month, President Brad Smith said that given the potential for abuse of the fast advancing facial recognition technology, governments across the world need to start adopting laws to regulate this technology in 2019.

"Unless we act, we risk waking up five years from now to find that facial recognition services have spread in ways that exacerbate societal issues," warned Smith in a blog post.

"The time for action has arrived," he said, adding that the industry must also exercise restraint while using this technology.

is one of several companies playing a leading role in developing facial recognition technology.

The company, Smith said, would start adopting new principles to manage the issues surrounding facial recognition technology in the first quarter of 2019.

According to Walker, Google has long been committed to the responsible development of AI.

"These principles guide our decisions on what types of features to build and research to pursue. As one example, facial recognition technology has benefits in areas like new assistive technologies and tools to help find missing persons, with more promising applications on the horizon," he added.

 

First Published: Sat, December 15 2018. 14:24 IST
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