How this Harvard lad tried, and failed, to become an internet star in China

'I like to think that there's a specific Chinese official-let's call him Todd-whose sole job is stopping me from live broadcasting'

Social media also plays a larger role in the lives of Chinese citizens than those in the US because of a distrust in centralised communication It also has a larger influence on purchases in China than anywhere else in the world. Social media celebrities not only have fame in China, they also wield remarkable power over others’ behaviour.

My first live broadcast

For the first few seconds, the number of people watching our live broadcast stayed at an unintimidating zero. Then, it slowly began to grow. First, there were 50 people watching. Then 100. Soon, there were nearly a thousand