India challenging market right now, price correction may help us: Apple CEO

Last month, Apple dropped the selling price of iPhone XR by up to 22 per cent in the face of stiff competition in the premium smartphone segment in the India

Describing India as a "challenging market in the short-term", Apple CEO Tim Cook said the company plans to make a foray into the Indian market with "all of our might" through its retail stores and manufacturing capability.

Cook, during the fiscal year 2019 second quarter earnings conference call Tuesday, said that while India is a very important market in the long-term it is also a very challenging market in the short-term.

"I think India is a very important market in the long-term. It's a challenging market in the short-term. But we're learning a lot," he said.

"We have made some