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Post Note 7 debacle, Samsung vows to rebuild trust

An executive level meeting was organised by the Samsung Group on October 12 at Seoul


Samsung's mobile division chief vows to rebuild trust

The mobile division Chief of has vowed to thoroughly investigate the cause of problems in its series and work to restore confidence and trust in the quality of the firm's products, industry sources said on October 13.

Koh Dong-jin sent an email to the company's executive and staff members on October 11, saying that the firm will carry out an in-depth investigation of its devices and take the best course of action for its customers.

On the same day, announced that it scrapped its flagship Note 7 smartphone after there were reports of the replaced devices catching fire.

"Leaving the considerable amount of financial losses aside, I am well aware of the scars the situation, that unfolded over the past few weeks and today's decision, will have on our executives and employees," he said in the letter.

"As the chief of the division, I myself can't help feeling frustrated," he noted.

It was the first time that the executive responsible for Note 7 commented publicly regarding the issue since the company first announced an unprecedented global recall of the phablet on October 2.

"I promise to identify the fundamental cause at any cost so that all of our customers can restore trust in Samsung's products and use them pleasantly," he added.

On Wednesday, CEO-level executives of Group companies, including Samsung Electronics, held their weekly meeting in Seoul, but they refused to comment on the permanent halt of production of the

First Published: Thu, October 13 2016. 16:28 IST