Spotify plans to take on TikTok with vertical feed of music videos

Spotify is testing a new feature in its mobile app that basically adds a vertical feed of music videos like TikTok


San Francisco
Swedish music streaming giant Spotify is testing a new feature in its mobile app that basically adds a vertical feed of music videos like TikTok that users can scroll through to find something they like.
Several apps like Instagram and YouTube are replicating the TikTok style with a vertical short video feed.
The feature was spotted in the beta version of Spotify for iOS, which is available on TestFlight. A new icon in the tab bar of the app takes users to a new vertical video experience where they can swipe up or down to watch short video clips, reports 9To5Google.
As per the report, Spotify declined to provide further details about the vertical feed of music videos.However, the company confirmed in a statement that it has been exploring the idea of a vertical video feed.
The feature may be taking advantage of Spotify's existing Canvas format.
Introduced broadly in 2019, Canvas allows artists to create videos that accompany their music on the Spotify app.

Also Read

Long & short of video use: India 2 times faster than China, says Bain & Co

Spotify's new feature 'Enhance' to improve personalised recommendations

Music streaming giant Spotify to spend $1 bn buying its own stock

Pakistan lifts ban on TikTok after assurances to curb 'immoral' content

OPPO partners with Spotify to bring personalised playlists to users

Truecaller version 12 with new features for Android users launched

Global AI software market to hit $62 billion in 2022, says Gartner

New plant in US will help ease global chip shortage, says Samsung

After update, Twitter iOS app now stops tweets from disappearing mid-read

WhatsApp launches new tool for web, desktop users to make custom stickers

Spotify recently announced that it is collaborating with Netflix to launch a dedicated hub within the OTT platform.
The hub will serve as a one-stop shop for all Netflix-related media, some of which is exclusive to Spotify.
This hub can be accessed from the mobile as well as the web version of the service.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Nov 25 2021 | 4:44 PM IST

Explore News