Tata Indicom to target more segments in K'taka

After crossing a million customers recently, Tata Indicom has targeted a net increment of 10 per cent of the market share in Karnataka.

Speaking to Business Standard after unveiling a new initiative in the pre-paid market 'freedom call' in Mysore last week, Tata Indicom's Karnataka COO Manzoor Ameen said, Tata Indicom was currently "ahead of Spice and behind others".

Launched four-and-a-half years ago in Karnataka, Tata Indicom has a 55-60 per cent base in the pre-paid segment. "We are trying to see how we can provide a specific category service and focus on different segments of customers," he said.

Of the various segments, Ameen said enterprise business group had the highest market share. The high net worth individual segments get the best roaming package, which is far more attractive than BSNL.

In the branded retail segment, the firm had 200 stores in Karnataka, of which around 50 are company-owned one-stop shops offering services of the highest order.

Accessing business units, customers and the rural segment which do not have mobile telephony was the other thrust segment, besides consumer market and value added services, the COO said, adding, "In the net m-o-m adds, we are second or third in Karnataka," Ameen added.

The latest innovative 'Freedom Call' voucher offers free and unlimited outgoing calls to any local Tata phone, fixed or mobile, and Tata Indicom is the first mobile services provider in the country to offer free unlimited local on-net outgoing calls at the price point, he said.