Page 8 - Roshni Shekhar

India has now 600 million OTT users, CTV penetration sees 87% jump

Sharp rise in the CTV audience base is striking for a market long regarded as mobile-first

Apollo Tyres named Team India lead sponsor in ₹579 cr deal till 2028

Apollo Tyres becomes Team India's lead sponsor until March 2028 in a Rs 579 crore deal, marking its first major cricket sponsorship and replacing Dream11

No ITC for hotel rooms up to Rs 7,500 under 5% GST, says FinMin

Finance Ministry clarified that hotels must levy 5% GST without ITC on rooms up to Rs 7,500, a move industry bodies warn could hurt mid-scale and budget hotels

Advertising rates for Asia Cup India-Pakistan match down by 15 to 20%

Industry executives say various factors, including sudden ban on the real money gaming (RMG) sector, which has been among the biggest advertisers in cricket, have led to the dip in advertising rates

'Advertisers can now target urban, rural audiences separately on YouTube'

Google will allow advertisers on YouTube in India to target rural and urban audiences separately for the first time, as Shorts viewership and creator ads drive ROI

IDBI Bank again files insolvency plea against ZEEL for over ₹225 cr default

IDBI Bank moves NCLT against ZEEL over ₹225 crore default claim; ZEEL terms plea "malicious" as earlier applications were dismissed by NCLT and NCLAT

Cleartrip grows 3-4 times faster than travel industry, plans new verticals

Flipkart-owned Cleartrip is growing three to four times faster than the travel industry in 2025 and plans to add new business lines, including hotels, trains and buses, to expand its reach

Dashverse plans to release 100 microdramas in a few months, produced by AI

Dashverse will open Frameo.AI for creators, cutting costs and production time while scaling storytelling across India

Vedanta invests ₹12,500 crore to expand metals output for EV industry

Vedanta has invested Rs 12,500 crore to expand aluminium, zinc, copper, steel, nickel and ferrochrome capacity to support the growing demand from India's EV industry

Marriott appoints Kiran Andicot as senior V-P for South Asian region

Marriott International appoints Kiran Andicot as senior vice president for South Asia after Ranju Alex's departure to Accor Hotels, marking a key leadership change

GST rate cut proves to be a mixed bag for travel, hospitality sector

Hotel rooms under ₹7,500 move to 5% slab, will bolster midscale segment

Thaw in India-China relations set to boost foreign tourist arrivals

Direct flights resumption, tourists visas to provide tailwinds for Indian travel and tourism sector

BCCI seeks new lead sponsor for Team India, bids open till Sept 16

BCCI has invited bids for Team India's lead sponsor rights after Dream11's exit, with bids open till September 16 and restrictions on certain business categories

Zee Entertainment hits record 18.2% linear TV market share in July

ZEEL achieved its highest linear TV market share in four years at 18.2% in July, driven by regional leadership, new channel launches and a strong content slate

Toyota Kirloskar may pad up after Dream11's Team India innings ends

This comes after Dream11 withdrew from its sponsorship following the government's ban on real-money gaming through the Promotion and Regulation of Online Gaming Act, 2025

Monsoon fury in North: Hospitality sector stares at revenue wipeout

Industry hopeful of revival, full festive season may not get impacted

Accor Hotels appoints Ranju Alex as new CEO for South Asia operations

French hospitality group Accor Hotels appoints former Marriott executive Ranju Alex as CEO for South Asia with plans to expand operations and open 300 hotels in India by 2030

Ease of doing business: Multiplexes seek GST reforms on movie tickets, F&B

Multiplexes want GST reforms on tickets and F&B, along with single-window clearance, to make cinema more affordable and help boost screen growth to 10 per cent annually

Team India may go without lead sponsor for Asia Cup 2025 after Dream11 exit

After the ban on real money gaming, Dream11 ended its sponsorship deal with BCCI, leaving Team India at risk of going without a lead jersey sponsor for the Asia Cup 2025

Real-money gaming ban could send ad sector into brief cold spell

Sports sponsorships may face hiccups