Page 9 - Sandeep Goyal

Branding Ahmedabad: India's first heritage city

How did Ahmedabad bag the title and is it ready for the expected rush of tourists?

Better to engage than to entice

Smartly selecting the advertising narrative can go a long way in building a memorable brand

How Amitabh Bachchan tops the brand trust charts

Despite controversies and competition from a growing band of young celebrities, the superstar manages to retain the trust of consumers across age groups

How Virat Kohli cracked the Rs 100-crore league

There is more to the cricketer's rise in brand valuation than his cracking form on the cricket field

Spoof, don't mock!

Two ads, one by Havells and another by Yatra.com, have attracted a barrage of criticism

A maturing social media

What stood out was the new found love for the hashtag