Page 9 - Sandeep Goyal

Will star power of Kohli, Ranveer as endorsers fade away in 2019? No way

Bollywood continued to dominate the endorsement business in 2018

Why a GI tag for Hapus mangoes could be no more than a case of vanity

Apart from fanning a few egos, little value addition or exclusivity is likely to be added to give the produce the elitist tag that Champagne or Havana cigars enjoy

Khadi trademark: Why Modi govt is so worried about protecting this IP

In recent days, the use of the KHADI trademark by a German company Khadi Naturprodukte GbR has got the Indian government very worried

Branding Ahmedabad: India's first heritage city

How did Ahmedabad bag the title and is it ready for the expected rush of tourists?

Better to engage than to entice

Smartly selecting the advertising narrative can go a long way in building a memorable brand

How Amitabh Bachchan tops the brand trust charts

Despite controversies and competition from a growing band of young celebrities, the superstar manages to retain the trust of consumers across age groups

How Virat Kohli cracked the Rs 100-crore league

There is more to the cricketer's rise in brand valuation than his cracking form on the cricket field

Spoof, don't mock!

Two ads, one by Havells and another by Yatra.com, have attracted a barrage of criticism

A maturing social media

What stood out was the new found love for the hashtag