 "Vodafone ad, senior citizen, mobile")
As an advertising professional of 30 years, I tend to believe that I am largely immune to the lures and promises of commercials. Nevertheless, I succumbed to the charm of Cheeka, the Vodafone (then Hutch) pug, a good twelve years ago and brought home young Jambo, a two-week old puppy of the same breed.
Vodafone recreated advertising magic in 2008 with the famous zoo-zoos. These white creatures with ballooned bodies and egg heads, played by human actors in body suits, were visually unique and different. While Vodafone created the zoo-zoos to promote their value added services, the characters became
Vodafone recreated advertising magic in 2008 with the famous zoo-zoos. These white creatures with ballooned bodies and egg heads, played by human actors in body suits, were visually unique and different. While Vodafone created the zoo-zoos to promote their value added services, the characters became
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper
