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Our youngsters are the future of Indian advertising: Piyush Pandey

Q&A with executive chairman & creative director, South Asia, Ogilvy & Mather

Fresh hope springs for FMCG firms

With PE investments drying up, small and mid-sized companies are rushing to tap the capital market

Gift packs: HUL's new recipe

Kissan gift packs will lead more such initiatives for its other food and beverage brands such as Bru and Taj Mahal. It is hoping the initiative would infuse some much-needed excitement into its food b

Your cigarette now costs 44% more

In Mumbai and Delhi, 84-mm sticks of popular brands are available for Rs 12-13 each

Meru Cabs promoter in fruit, vegetable biz

Neeraj Gupta, along with retail veteran K Radhakrishnan, has launched Freshkins

Our turnover will cross Rs 2,000 cr by year-end: Jean-Christophe Letellier

Interview MD, L'Oreal India

Most new consumer goods bomb, says Nielsen report

Look before you film, say brands

Brand owners draw up stricter do's and don'ts to restrict movies from depicting their brands in any negative context. But lawyers and experts say that reputation risk management still has miles to go

Global brands don't top in India

Some of the world's best loved FMCG brands don't make the top-10 cut in India, a study by Kantar, the WPP-owned market research firm shows. Relaunched and indigenous brands fare better in India

India bags 27 metals at Cannes Ad Fest

JWT and McCann overtake O&M in late push

Rural radio plays HUL's new tune of invention

HUL's phone-radio for media-dark areas is its second big win at Cannes - a result of brand managers and agencies now focusing on channel innovations

Poor rains no sweat for consumer goods firms

Rural development schemes and better irrigation has ensured that monsoons and rural consumption have now decoupled

FMCG companies fire-fight to curb counterfeiting menace

But experts say that incidence of reporting by companies is actually not high, which is compounding matters

Will India deliver at Cannes?

Pressure is mounting after last year's highest-ever tally of 33. What are India's prospects at the week-long Cannes Ad Fest this year?

There are no plans to shelve the Envies: Piyush Pandey

Interview with Executive chairman and creative director (south Asia) at Ogilvy & Mather

Final ad norms on fairness creams in two months

O&M takes top honours at Kyoorius D&AD Ad Awards

The men and women in black were in action but not for the Abby Awards that Ogilvy & Mather (O&M) took home 15 times but the Kyoorius D&AD Ad Show, which was held here on Thursday

Big advertisers still don't get a kick out of football

Not all big spenders in India are on board as they feel that the sport still has some miles to go before becoming central to their media plans

Mixed bag for FMCG firms as India braces for extended summer

According to cola industry sources, sales growth for June might cross the 10-11 per cent mark seen last month

Advertisers see jump in reach and rating in IPL

IPL 2014 reached 183 mn viewers this year, versus 176 mn viewers last year. Its ad rates were almost 10-12 per cent higher than last year's. But the advertiser count was less than 2013