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Consumer goods makers in rush to go public

Ravi Jaipuria is among a number of promoters considering initial public offerings, given the buoyant capital market

Digital advertising 2.0: Wearable tech to lead the way

An Accenture survey says Indians are most interested in fitness monitors, smartwatches and internet-enabled glasses

Goafest turns into a media-fest

While creative agency professionals were virtually absent throughout the event, personnel from media, digital, PR and the broadcaster community found the awards festival more rewarding

HUL to shift focus to rural markets, innovation and digital media

The company is focusing on innovation across categories, especially in oral care, personal products and soaps & detergents

Creative call to India's past at Goafest

AIR news bulletins on FM soon: Javadekar

The statement is significant as the auction of 839 FM radio channels in the third phase has been overdue

We are focused on attracting local business: Melanie Varley

Interview with Chief Strategy Officer, MEC

No yes men please: Advertisers to ad agencies

To us, innovation isn't linked to premiumisation: Prabha Parameswaran

Interview with Managing director, Colgate-Palmolive India

Publishers, brass band find a spot at Goafest

Fifty-eight winners walked away with trophies on day one of Goafest 2014

Goafest to keep the party alive

The ninth edition has more awards and seminars to compensate for some big names missing from its roster

Colgate keeps its smile on

The oralcare major has kept its ears firmly to the ground, pushing products into the hinterland and is holding fort in urban India with innovation for continued volume growth

Our attempt to source locally has a sustainable agenda: T Krishnakumar

Interview with Director, India & Bangladesh, Hindustan Coca-Cola Beverages (bottling unit of Coca-Cola)

Spirits market: Global majors say cheers to new India CEOs

Liquor companies follow footsteps of consumer goods firms, bringing new people at the top for new thinking

O&M front runner for top honours at Kyoorius D&AD

Agency bagged most nominations; winners to be declared next month

Digital media's mandate grows after elections

Queries for greater online spends by advertisers are on the rise following the heady success of the online Modi campaign, say ad agency heads

Tale of two ad campaigns

A war room and round-the-clock updates ensured that BJP's media campaign decimated Congress'

Kyoorius D&AD disqualifies 20 advertisements

Among those disqualified is the now infamous Kurl-On poster campaign done by O&M which has raked up a storm overseas

Consumer goods makers see little gain in short term from new govt

In the past few years, most consumer goods makers in search of growth have rushed to rural areas, from where a third of sales is coming now

When in India, MNCs serve as Indians do

MNCs in this segment innovate swiftly on fare, on learning their business models which work elsewhere won't do here