Viveat Susan Pinto
Viveat Susan Pinto
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With cities in the bag, Cadbury to unlock rural demand
It is keen to tap 75 per cent of rural potential for chocolates in the next four years, having 'up-aged' its audience and created occasions for urban consumption
 "With cities in the bag, Cadbury to unlock rural demand")
A revival or status quo for FMCG?
While there's optimism the Lok Sabha elections and the likelihood of a new government could bring change, high food inflation remains a concern
 "A revival or status quo for FMCG?")
Parents are not bystanders in Bournvita's boxing ring
The milk food drink has also cleverly steered its latest communication to talk about girl empowerment
 "Parents are not bystanders in Bournvita's boxing ring")
Kellogg's joins race for Balaji Wafers
In discussion for possible 10-15% buy in western India entity, say sources, to extend reach
 "Kellogg's joins race for Balaji Wafers")
Optimism on consumer durables sales
Retailers and companies expect 25-30% rise in turnover in the week to the new year but also have fingers crossed
Publicis-Omnicom merger to be over by 2nd quarter of 2014: Maurice Levy
Says his ad agency awaits nod for merger from market regulators in the European Union, Colombia and China
Leo Burnett gets future-ready
The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil
 "Leo Burnett gets future-ready")
Martin Sorrell is spending a lot of time speaking about Publicis: Maurice Levy
Interview with Publicis Groupe chairman & CEO, Maurice Levy
 "Martin Sorrell is spending a lot of time speaking about Publicis: Maurice Levy")
Krispy Kreme wastes no time to Indianise
A digital campaign will soon follow Krispy Kreme's expansion, highlighting the localisation of flavours for India
 "Krispy Kreme wastes no time to Indianise")
Anchor weighs north to secure lead
Anchor is expanding to fill gaps, while Havells is keen to gain a foothold in Mumbai, the former's stronghold
 "Anchor weighs north to secure lead")
Britannia gets down to basics
Company to focus on manufacturing & distribution
 "Britannia gets down to basics")
Riding on Sunkist, we intend to push our in-house products: Kishore Biyani
Interview with CEO, Future Group
 "Riding on Sunkist, we intend to push our in-house products: Kishore Biyani")
As tax holiday ends, FMCG firms redraw production plans in hills
Companies like P&G & Cadbury are looking south after the expiry of tax incentives in hilly states
Nano's boon turns into its bane
Tata Motors has been keen to correct a positioning mistake for quite some time but sales continue to flag
Turning around Ezone
Kishore Biyani's electronics chain has taken steps to see a 30% growth in stores
 "Turning around Ezone")
Jyothy Labs readies war chest for acquisitions
Raises Rs 263 cr via preferential allotment of shares to promoter group company
 "Jyothy Labs readies war chest for acquisitions")
Knorr's souped-up portfolio pays off
The brand has been growing on the back of soups. An instant variant and ready-to-eat food are the latest additions
 "Knorr's souped-up portfolio pays off")
FMCG firms tap the pot of gold in Bharat
The new push is being driven primarily by over 170,000 villages where household income is over Rs 1 lakh a year
 "FMCG firms tap the pot of gold in Bharat")
FMCG firms tap the pot of gold in Bharat
The new push is being driven primarily by over 170,000 villages where household incomes are over Rs 1 lakh per annum
 "FMCG firms tap the pot of gold in Bharat")