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Across the web, the campaign drew more than 330 million impressions

New campaign 'We Also Make Tomorrow' adds zing to Tata Steel's brand recall

Launched in Sept, 'We Also Make Tomorrow' draws over 9 million YouTube views, 330 million impressions

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Three facets of the Liberty Watch created by JWC, using the US Silver Eagle Bullion coin. The eagle makes the face of the watch and Lady Liberty, the rear. The design allows the wearer to see the time and also the mechanism of the timepiece


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