SPONSORED CONTENT

Experian India launches Ascend Market Insights; leveraging bureau, fraud, alternative data on single platform

February 17, 2021 23:30 IST | ANI Press Release
Tennis player James Blake
Experian - a leading global information services company

Mumbai (Maharashtra) [India], February 17 (ANI/NewsVoir): Experian - The world's leading global information services company - has launched Ascend Market Insights, a new Business Intelligence platform that runs advanced analytics on multiple data sets, which helps banks and financial institutions to make smarter lending decisions.

In India, Experian operates one of the country's leading credit bureaus and data analytics and decisioning companies. Ascend Market Insights integrates Experian India's credit bureau data with fraud consortium aggregate data (Experian Hunter CUG) to gain insightful trends that enable business growth.

Ascend Market Insights is an Artificial Intelligence (AI) powered platform, offering automated and descriptive insights on credit and fraud data, as well as granular data at PIN code level to name a few. It also has the capability to take in alternative data including a financial institution's data, whilst providing the flexibility to visualise subsegments and geo-analytic trends based on product-based market sizing, geographic expansion strategy, and the ability to conduct consumer (borrower) profile trend analyses over time.

"The COVID-19 pandemic has resulted in significant challenges for financial institutions in terms of portfolio management and greater risks stemming from the potential of soured loans. Banks and financial institutions need to identify customer subsegments to manage risk, which is even more difficult in today's context. They need help with recalibrating their policy parameters and score cards. Ascend Market Insights provides financial institutions with access to credit and fraud data along with powerful and ready to use analytics. These insights help them to make smarter data-based decisions," said Ashish Singhal, Managing Director, Experian Credit Information Company of India.

"At Experian, we have always worked towards delivering products and solutions that help businesses achieve their goals. Our aim with the launch of this platform is to help our clients implement fraud mitigation strategies. A powerful tool like Ascend Market Insights enables banks to make informed and smarter decisions, which are accelerated by combining the power of Experian's bureau and fraud data," said Steve Griffiths, Managing Director, Decision Analytics, Experian Asia Pacific, commenting on the launch of Ascend Market Insights.

With Ascend Market Insights, banks and financial institutions can benchmark their credit portfolio and evaluate how it compares to their peers in the industry, or drill-down to a product segment in which their business operates. This platform can provide a view of the company's level of penetration across different customer segments, customer acquisition and retention and the scale of business' delinquency.

For more information, please click (https://www.experian.in/ascend-market-insights" rel=)

Experian is the world's leading global information services company. During life's big moments - from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers - we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

We have 17,800 people operating across 45 countries and every day we're investing in new technologies, talented people and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at (https://www.experian.in) or visit our global content hub at our global news blog for the latest news and insights from the Group.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

 

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Experian India launches Ascend Market Insights; leveraging bureau, fraud, alternative data on single platform

Mumbai (Maharashtra) [India], February 17 (ANI/NewsVoir): Experian - The world's leading global information services company - has launched Ascend Market Insights, a new Business Intelligence platform that runs advanced analytics on multiple data sets, which helps banks and financial institutions to make smarter lending decisions.

In India, Experian operates one of the country's leading credit bureaus and data analytics and decisioning companies. Ascend Market Insights integrates Experian India's credit bureau data with fraud consortium aggregate data (Experian Hunter CUG) to gain insightful trends that enable business growth.

Ascend Market Insights is an Artificial Intelligence (AI) powered platform, offering automated and descriptive insights on credit and fraud data, as well as granular data at PIN code level to name a few. It also has the capability to take in alternative data including a financial institution's data, whilst providing the flexibility to visualise subsegments and geo-analytic trends based on product-based market sizing, geographic expansion strategy, and the ability to conduct consumer (borrower) profile trend analyses over time.

"The COVID-19 pandemic has resulted in significant challenges for financial institutions in terms of portfolio management and greater risks stemming from the potential of soured loans. Banks and financial institutions need to identify customer subsegments to manage risk, which is even more difficult in today's context. They need help with recalibrating their policy parameters and score cards. Ascend Market Insights provides financial institutions with access to credit and fraud data along with powerful and ready to use analytics. These insights help them to make smarter data-based decisions," said Ashish Singhal, Managing Director, Experian Credit Information Company of India.

"At Experian, we have always worked towards delivering products and solutions that help businesses achieve their goals. Our aim with the launch of this platform is to help our clients implement fraud mitigation strategies. A powerful tool like Ascend Market Insights enables banks to make informed and smarter decisions, which are accelerated by combining the power of Experian's bureau and fraud data," said Steve Griffiths, Managing Director, Decision Analytics, Experian Asia Pacific, commenting on the launch of Ascend Market Insights.

With Ascend Market Insights, banks and financial institutions can benchmark their credit portfolio and evaluate how it compares to their peers in the industry, or drill-down to a product segment in which their business operates. This platform can provide a view of the company's level of penetration across different customer segments, customer acquisition and retention and the scale of business' delinquency.

For more information, please click (https://www.experian.in/ascend-market-insights" rel=)

Experian is the world's leading global information services company. During life's big moments - from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers - we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

We have 17,800 people operating across 45 countries and every day we're investing in new technologies, talented people and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at (https://www.experian.in) or visit our global content hub at our global news blog for the latest news and insights from the Group.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

image
Business Standard
177 22