Page 15 - News

Brand persuasion: How firms lean on influencers to rope in loyal customers

With brands of all sizes, and across categories, leaning heavily on influencers, the world of online persuaders is in for a makeover

Two-wheeler makers are exploring new ideas to keep going as sales flag

The opportunity is immense - the shared two-wheeler mobility market has touched 15 million daily trips already

Simplifying e-commerce: Issues that should be addressed first to draw users

Modern platforms will have to address the vernacular, voice and credit barriers

Business sans AI, Big Data: Themes that will dominate consumer trends ahead

At one level, human beings are essentially the same, globally. At another level, each individual is different.

Role reversal: How AI will help TV reclaim ground lost to smartphones

AI will play a very vital role in your smart TVs as it will enable the TV to become the hub of your home.

Tricky predictions: How users, producers may adapt to shared consumption

In collaborative systems, the role of the users may switch between ''consumers'' and ''producers''

WagonR turns 21: Remembering the tall boy's odyssey, looking ahead and more

A brand refresh is underway. It kicked off with creating more space, making the car lighter on the road and new-look interiors and lights.

Year in Review: Twitter to TikTok, the multi-layered nature of consumers

The lists leave a trail of breadcrumbs to the consumer. Even more interestingly, though, the nature of lists drawn up tell us what brands want.

Year in Review: Most talked about movies, trends and searches in 2019

Read between the lists and one gets a picture of who we are, and importantly for all the marketers scouring the data charts, an image of the consumer in our midst.

Reflections of one of the most dynamic, volatile economic periods in India

The most pronounced transformation has been India's accelerated adoption of the digital way

Storytelling, influencer & personalisation: The art of brand communication

Only the methods that get to the heart of the matter and look at long-term gains really stick the landing

How the digital media has changed the very fabric of marketing industry

Thanks to technology, the gap between the brand and consumer was bridged

Zooming onion rates to pricey bananas: Advertisers bask in moment-ary glory

When onion prices were hovering around Rs 150 a kg and FM Nirmala Sitharaman was being pilloried for her comments on the kitchen staple, food-delivery platforms put out clever one liners

Advertising in 2019 raises its voice to make small-town India hear

Short-format videos, voice and experience are the big trends that changed the advertising narratives this year

Digital trappings: Brands lobby for influence in a data-rich world

Data allows you to map, target and deliver relevant content says K V Sridhar, founder and chief creative officer at HyperCollective.

Stars shine in 2019, but small films win big hearts and box office as well

The Avengers' franchise from Marvel was the winner for Hollywood while for Bollywood, the Hrithik Roshan-starrer War was the top grosser

Soap operas have lost their appeal in India: ShortsTV CEO Carter Pilcher

India's creative community is well positioned to work internationally, Pilcher tells Shubhomoy Sikdar

Fintech brands Nexus, EZETAP map customer experience, set the tone for 2020

Using proprietary models, AI, mixed reality solutions and a suite of products and services that cater to the unique needs of target audiences

On the fast track: Accor Hotels' growth comes on the back of bottom-up push

Spurring the growth is an early joint venture that Accor forged with Interglobe Enterprises, the parent company of aviation carrier Indigo Airlines, in 2008, and has since launched 17 Ibis hotels toge

Auto Expo 2020: Digital tilts the wheel as marquee brands plan to skip

Even as big auto brands plan to skip the 2020 Auto Expo, as many did two years ago, Chinese carmakers are stepping in to claim their spot