Page 28 - News

From Netflix to Amazon Prime, OTT platforms toss up the language card

Netflix, Amazon Prime, Zee5, Viacom18 are betting big on the regional viewership pie as they build a library that speaks in many tongues

Amul butters its way into cookie market, takes on rivals over their fare

The playbook is a familiar one for the GCMMF, one that it used a couple of years earlier when it went head-to-head with Hindustan Unilever over ice-creams

The Strategist Quiz #624

The Strategist Quiz #624

My favourite campaign is a Camay soap commercial from 70s: K V Sridhar Pops

'There was a time when we used to create great advertising which was awarded and rewarded at the end of the year. But now people are creating advertising for awards'

Disney rides on nostalgia around The Lion King to bolster merchandise sales

As the movie notches up record collections at the Box Office, the American entertainment giant invokes the might of its merchandise machinery to expand its influence

Getting the right blend: Chaayos seeks to scale up by McDonaldinising tea

The tea chain follows a simple rule of thumb - customise if you want to rule

Tanishq bets big on a differentiated brand play, looks to stay relevant

Changing customer attitudes have driven the market into uncertain times and for Titan's band of jewellery labels, this has meant drawing separator lines more sharply within the portfolio

Casio looks for a new brand asset in a bid to find favour with the young

In keeping with the fit and tough image that the brand has adopted, it chose actor Jacqueline Fernandez as ambassador last year (for women's watches) and more recently has appointed Tiger Shroff

Customers expect complex outcomes from products: Schaeffer and Sovie

To get there, put creative design thinking at the core of the product development process, say 'Reinventing the Product' authors Eric Schaeffer and David Sovie

From NSDC to Kerala Tourism, TikTok is moulding a new image with tie-ups

Too big a market to risk a ban on its operations, the Chinese social media app is crafting a counter narrative

How Fonterra seeks to leverage changing dairy consumption habits in India

In its second stint in India, the New-Zealand-based dairy major looks to put its past behind it and leverage its newly forged JV with the Future group

CavinKare back to sachet strategy for perfume mkt: Here's the game plan

CK revolutionised the shampoo market by launching a 10 ml sachet shampoos targeting the 'bottom-of-the-pyramid' consumers some decades ago

MakeMyTrip, Yatra, Cleartrip look beyond offers and discount-led pitches

Loyalty on the radar, online travel agents sharpen the hook

The Strategist Quiz #623

The Strategist Quiz #623

ANSWERS to the Strategist quiz 622

In 1792, the Exchange Coffee Tavern was opened at the Madras Fort

Digital breakthrough: Consumer durables brands finding ways to expand reach

While most brands are still taking baby steps in this space, this is where the future brands will be built believe experts

Sheraton looks to make its mark, within Marriott portfolio and outside

Often perceived by travellers as tired and dated, the world's largest hotel chain operator is getting a fresh and contemporary look

KBC's 'Koi sawal chhota nahi hota' is my favourite campaign: Brijesh Parmar

That was projected brilliantly through everyday characters - using human truth with a creative twist

Average number of AI projects to grow 9 times in three years: Report

These are findings of The Gartner AI and ML Development Strategies study conducted via an online survey in December 2018 with 106 Gartner Research Circle Members

Consumer durables industry to touch $36 bn mark in four years: Report

But even within the overall optimistic picture, it talks about a bigger opportunity in "digitally influenced sale", that is, a sale where the buyer uses internet during any stage of the purchase cycle