Page 34 - News

Tiger Woods is back, and that's good news for other troubled brands

From Boeing to Oscar Mayer, the lesson is clear: It's almost always better to rebuild a brand than start anew

Fastrack to Myntra, brands scramble to play 'Game of Thrones'

With more than 20 licencees and deals close to Rs 70 crore in retail value, HBO is leveraging the huge buzz around its latest season of the fantasy epic

East drives West: Morris has China under the hood, Britain on its bonnet

As the MG Hector gets ready to drive into the country, the Chinese-owned brand is leaning heavily on its British legacy

Emami's Navratna plots its debut into the Rs 1,000-crore club

With Varun Dhawan as ambassador, a slew of extensions and a hefty push into non-metros, Emami eyes the big league for its brand

OLX is undergoing a complete overhaul as part of a global brand reform

OLX is undergoing a complete overhaul as part of a global brand reform. Has it covered all the bases?

My favourite campaign is 'Sorry, I spent it on myself': Vishnu Srivatsav

While the beauty and emotion behind gifting is all very well, there is another truth which is that we are all a bit selfish when it comes to giving something to people, says Srivatsav

Britannia trips on nostalgia as it kicks off cricket World Cup campaign

The biscuits and dairy company flaunts its association with cricket, turns the spotlight on the 100-year-old mother brand

Goafest 2019: Viacom18 most creative company in surprise Abby results

Second, third spots go to Cheil and Dentsu Webchutney as big networks give Goafest a miss this year

Goafest: Day1 dwells on how consumer behavior could be tapped by firms

Marketers such as Amazon, Flipkart and Myntra put forth their thoughts on how best changing consumer behaviour could be tapped both online and offline

How Tendulkar continues to score big in brand market despite retirement

Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?

Delhi, Bengaluru top list of cities attracting talent in India: Report

The report, capturing the trends between July and December 2018, provides insights about top jobs across the largest and fastest-growing industries

In charts: Factors that are likely to drive growth for businesses in 2019

Southeast Asia Business Leaders Report: Inside Your Peers' 2019 Executive Agenda report records growth expectations and factors which these leaders feel will drive it

Customers want intuitive solutions: DigitalOcean's Prabhakar Jayakumar

Developers should spend time in converting their ideas into life rather than doing heavy lifting on the infrastructure front, says Jayakumar

The last laugh in the long-run

Customer retention, rather than discount-led acquisition, will be the key to success

Renault bets on new launches for an India turnaround, but is it enough?

Renault will start with a slew of new products that will be launched over the second half of this year and next year, apart from giving facelifts to the Kwid and Duster

YouTube kickstarts massive drive for a bigger share of advertisers' wallet

The Google-owned platform promises personalised engagement, diverse viewership, and a captive audience of 265-plus million monthly active users

Spinning a yarn for Brand Khadi: The fabric's makeover in world of fashion

Khadi's proponents are talking to a new audience, in a language and form that is giving the age-old yarn a contemporary twist

GCMMF juices up, looks to leverage the Amul brand in a new market

The dairy major pitches its newly launched juice label as a healthy snacking alternative, bets on recall and trust of its flagship brand

My favourite campaign is 'Tap Project' by David Droga: Anil S Nair

Communication has to change beliefs and behaviour and get some action done which this campaign did

Job ad, gender pitch: 23 leading companies seek to hire women on sabbatical

Here's what a host of firms are doing to reintegrate women who had dropped out of the workforce