Page 52 - News

Lubricant brands using new age tools to give fresh impetus to old community

With community based apps and data-led targeting methods, lubricants brands are hoping to take the technological trail forward

Trust is transferable, say authors Jeff Piersall and Eric Wright

Analysis improves the probability of success, but can't guarantee it, Jeff Piersall and Eric Wright

Following in AirBnb's footsteps, high-end hotels enter home-sharing market

Private home rental is a way to capture more of the customers' total travel spending

FMCG company CavinKare chalks out new strategy: Divide and rule

By splitting its business into separate verticals with dedicated portfolio heads, CavinKare looks to improve distribution and facilitate more launches in the future

Ashok Leyland hopes to make sustainability its new brand mantra

Ashok Leyland is also keen to project itself as an experiential brand

Jaquar taps into premium wave but faces stiff competition from other brands

How a homegrown faucet maker is playing the game of perceptions to challenge the dominion of global players in the category

The fairest one: Emami- Hindustan Unilever spat revives an old brand war

The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands

Fifa raising stake as World Cup fever grips Indian merchandise market

The idea is to keep products that appeal to audiences and encourage them to wear their game and team affiliations on their sleeve

Is India on the threshold of brand colonisation?

As another home-grown success sells internationally, Bharat Bambawale looks at what lies in store for Indian brands and the big lessons for marketers

Max Life to ICICI Pru Life, private insurance firms climb the loyalty curve

LIC, the survey finds, is losing out to private players because of the level and quality of innovation in products, customer service and technology

CRISIL SME Tracker: Scale-up recipe eludes branded-food MSEs

CRISIL's analysis of over 150 rated MSEs in the branded foods segment shows that many have created strong local brands by catering to local tastes while maintaining good hygiene and quality

Prega News' campaign on expectant fathers to quit smoking sparks a debate

While film actors have endorsed the brand in the past, the latest campaign doesn't feature a star protagonist

The Strategist Quiz ( # 567)

The Strategist Quiz

Airtel battles trolls as brands learn to navigate hate

Given the growing abuse and hate online, it is time for a social media primer for brands, say experts

Bosch and Siemens to repeat its success in Indian consumer durable market

Late entrant BSH shuns the mother brand strategy to launch a concerted attack on competition in the highly competitive consumer durables market

Private labels drive multi-brand retailer Lifestyle's digital push

The multi-brand retailer looks to bolster its omnichannel credentials as it gets more aggressive with the brand's digital presence

With 47 agitations a day, Tamil Nadu protests put investors in a spot

At 47 protests a day, the state has become the most restive in the country and investors are becoming increasingly wary

From Adidas to Budweiser FIFA's global partner brands stoke football fever

IPSOS survey showed that Coca Cola, Adidas, Hyundai, McDonald, Vivo, and Budweiser were the brands with the highest recall among Indians as FIFA partners

In media innovation is outsourced, need more data analytics: Punit Misra

In media, it is business-to-consumer (B2C) because eyeballs are getting monetised, says Punit Misra

The art of outsourcing

How an innovative mindset to governance can help foster entrepreneurial outsourcing