Purple Style Labs files draft papers with Sebi to garner ₹660 cr via IPO

Purple Style Labs, the parent firm of luxury fashion platform Pernia's Pop-Up Shop, has filed preliminary papers with capital markets regulator Sebi to raise Rs 660 crore through an initial public offering (IPO).

The proposed IPO is entirely a fresh issue of equity shares with no offer for sale (OFS) component, according to the draft red herring prospectus (DRHP) filed on Monday.

The Mumbai-based company is looking to garner Rs 130 crore in a pre-IPO placement round. If this is undertaken, the fresh issue size would be reduced accordingly.

The company plans to use IPO proceeds to the tune of Rs 363.3 crore to invest in its wholly-owned subsidiary, PSL Retail, for lease liabilities related to experience centres and back-end offices in India; Rs 128 crore will be deployed for sales and marketing, and the rest will go towards general corporate purposes.

 

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With a portfolio of around 2.12 SKUs across women's wear, men's wear, fine jewellery, fashion jewellery, kids wear and accessories, Purple Style Lab curates products from over 1,312 active designer brands.

Over the years, the company has demonstrated strong financial and operational progress. Its average order value grew from Rs 39,499 in FY23 to Rs 56,106 in FY25. Strategic cost discipline has reduced sales and marketing expenses from 12.88 per cent of revenue in FY23 to 6.77 per cent in FY25. Customer quality has also strengthened, with average GMV (gross merchandise value) per customer rising from Rs 59,023 in FY23 to Rs 83,270 in FY25.

Purple Style Labs catered for customers from more than 100 countries in FY25 through its online channels and flagship experience centre in the UK. Also, it has built a significant foothold in markets such as the US, the United Kingdom, and the Middle East.

Axis Capital and IIFL Capital Services have been appointed as lead merchant bankers to manage the public issue.