Page 29 - BS Events

40 Years Ago...and now: 'Made for each other'- A case of perfect insight

Wills' campaign showed how simple but relevant positioning is ageless

40 Years Ago... and now: How the people's car was born, and how it stayed that way

40 years ago...and now: Calcutta shaped ad mentoring

City of Joy brought good tidings for a large swathe of brands in the 1970-80s and groomed strong talent

40 Years Ago...and now: Royal Enfield rode straight into a need gap

Cruising comfortably in the 70s, it sputtered to a stop, before its comeback

40 Years Ago... And now: Chambers - Sometimes with government policy, often against it

40 Years Ago... And now: Becoming hair experts

Godrej Group launched its first hair colour product in the 1970s and opened up a completely new category

40 years ago...and now: Nirma girl endears, but brand's seen better days

The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog in the eighties

40 years ago...and now: From tellers to clicks

Automated banking is a boon to customers, but it comes at a cost

T N Ninan: 1974 - The invisible turning point

India's economic policy had begun to swing towards the radical changes of 1991 just before Business Standard was born but few will remember that

40 Years Ago...and now: Non-farm growth greatly aided poverty reduction

40 Years Ago... And now: HUL - From 'intrepreneur' to subsidiary

While India's largest FMCG company remains a breeding ground for managerial talent, the aggression and independence that characterised its former chiefs can hardly be seen

40 Years Ago...and now: From 'wheels of India' to 'world's best taxi'

The Ambassador was a durable enough brand to outlive the licence raj

40 Years Ago... And now: Connecting with the mass consumer

With the acquisition of Himani, Emami entered the mainstream personal care category in the late seventies

40 Years Ago...and now: Gold - From control to seamless trade

Despite the recent imposition of import rule and high duties, the yellow metal continues to attract buyers

40 Years Ago... And now: Tata Motors - The car dream that turned sour

40 Years Ago... and now: Godrej Group: Wiser after serial divorces

The group's much-touted acquisitions in recent years follow a series of disappointments in joint ventures

40 years ago...and now - 'Hamara Bajaj': Clarion call for consumerism

Showing a montage of daily life, it advocated taking pride in an Indian brand

40 years ago... and now: How M&M was driven to innovate

The seventies' oil shock forced Mahindra group's flagship to innovate for staying in business; that started the company's evolution into a technology disruptor, whether through in-house R&D or ser

40 Years Ago...and now: Brand new, always

The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories

40 Years Ago...And now: The rise, fall and rise of credit cards

This business got off to a shaky start but the advent of credit bureaus de-risked it